In order to win the hearts of the young ladies, every Etude House outlets are designed like a fairy princess’s house.

Their intentions is to make you feel like a beautiful princess in the Etude cosmetics kingdom when you are doing your shopping in Etude House.

Etude House use fantasy, cute, lovely and Princess style as their shop design theme. White house furnishings and interior design layout of a home gives their customers a sense of mood to relax. Etude House seize the customer needs and specifically create a relax context.

Etude House has Song Hye Gyo as their spokesperson few years back. Only lately then, Jang Geun Suk, Ara, Park Shin Hye and Lee Min Ho became their spokespersons.

The best selling items in the shops are their BB Cream and Exfoliating Mousse Foam. They also sell other products like perfumes and nail printings that you hardly find other cosmetic or skin care shops selling these products.


  • Myeongdong

Myeongdong Street Shop
Address: 서울시 중구 명동1가 54-4
Tel: 02-777-4223
Opening Hours: 10.00 ~ 22.00

Myeondong Shop 1
Address: 서울시 중구 명동2가 31-7
Tel: 02-753-3771
Opening Hours: 10.00 ~ 23.00

Myeondong Shop 2
Address: 서울시 중구 명동2가 53-9 삼원빌딩1층
Tel: 02-318-0475
Opening Hours: 10.00 ~ 23.00

  • Hongik University
  • Ewha Womans University
  • Sinchon
  • COEX
  • Dongdaemum


Opening Hours: 11.00 ~ 22.00

For Singapore readers, you can get your Etude House products at a cheaper price at koreanthings

Etude House Commercials

Lee Min Ho and Park Shin Hye

Jang Geun Suk and Park Shin Hye

Jang Geun Suk and Park Shin Hye

Jang Geun Suk and Ara

Song Hye Gyo