Goo Hye Sun, Yoo Jae Seok and Cha Tae-hyeon are being selected as the models for ShinHan Financial Group’s latest new ad campaign, “My Financial Brand is ShinHan”.

In order to get closer to the customer, the ad campaign will show how financial connects with our daily life and linked them up in stories. There are 3 different ads altogether. ShinHan Financial also expressed this ad campaigns will be delivered out in an interesting way.

Targeting for young people – ‘Saving investment’ – Goo Hye Sun’s version. Linked a love story and savings investment plan together to create a humorous advertisement.

‘Decentralized investment’ – Yoo Jae Seok’s version. Hide his savings in every corner in the house, stressing the importance of investment diversification.


‘Risk management’ – Cha Tae Hyun’s version. Describes life stories dealing with crisis situations, emphasizing the important of risk management.

Be sure to look out for the new ads!

Source From: Yonhap