An official television commercial featuring Hallyu star Bae Yong Joon in a Korean tourism campaign is set to air in Japan and throughout the world, according to his company.

Bae Yong Joon who was appointed as the ambassador to promote Korean tourism last year October, appeared in a special commercial to promote Korea and the “2010-2012 Visit Korea Year” campaign.

“We expect this television commercial to create a huge sensation overseas,” explained Mr Roh Young Woo, Managing Director of Visit Korea Year Committee. “We hope that viewers overseas will become more interested and more fond of Korea through watching the commercial.”


The commercial started airing Friday in Japan on DATV and will be broadcast soon in other regions.

Bae Yong Joon, 37, has been actively promoting Korean culture in Asia since shooting to stardom in the region after starring in 2002 hit TV series “Winter Sonata” alongside actress Choi Ji Woo.

Last year, he released a photo essay titled “Discovering the Beauty of Korea”, which contains self-taken photographs of various cultural artisans that the actor met during his year-long travel around the country. He authored the book in order to introduce Korean culture such as food, tradition and travel locations.

Bae Yong Joon’s Visit Korea Year Commercial

Source From: Asiae
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